Face Mask Business this COVID-19 Paved Way to Success for These Entrepreneurs
The year 2020 is a silent one. Lockdowns imposed, people forced to stay in their houses, and to wear masks to avoid the transmission of the COVID-19 virus. Economies have crippled and turned into recessions as business operations halted. No one knows when this global pandemic will stop and we will continue living our lives in the old normal. But it seems like we are going to live with it, as to what these model entrepreneurs did to their businesses.
More than 200,000 small businesses were closed during the first year of the pandemic in the US alone, while some are still in the process of closing down. However, some ideas have actually flourished. Kalle Simpson, Abby Meadow, David Zisman, and David Halbout, understood that they needed to think differently and look for a good opportunity to stay afloat. They resorted and transitioned into a business that could benefit a lot of people; mask-making.
Donations to Profit
Kalle Simpson’s newly opened Manhattan headquarters of Discover Night selling luxury pillows and pillowcases experienced difficulties during the pandemic. With limited contact and the state-imposed lockdown, the business halted operations and transactions to give way for public health emergence.
Kalle’s business reached borderline, retailers panicked and cancelled orders, but this did not stop her from pursuing success. She transitioned to donating and making masks to suffice the shortage of masks and personal protective gears in the health sector.
As requests for donation grew, Ms Simpson created a sustainable solution for her business by gaining profit by making and selling reusable masks. Furthermore, for every sale, she would donate one. Discover Night gained attention from different sectors, especially the U.S. Postal Services which made her business the official face mask business supplier for USPS.
As for Abby Meadow, she made her way through with her Etsy business which made backpacks and leather pencil cases. She became an instant mask-maker overnight as her Mail Carrier asked if she was making masks. With her Etsy shop and creativity, she put up designs of masks for her face mask business store, Infusion, which sells about hundreds of three-layered masks. Abby sustained Infusion by making people better equipped during the pandemic and shall do so as long as people need it.
Both women sustained their enterprises regardless of how small or new they are. The in-kind donations of masks made their branding stronger. They had a great vision to help and thus, gained a living out of it.
Transitioning Businesses into Mask-making
In order to make new fashion trends, we innovate our senses into what is popular and game-changing. In the case of Daniel Zisman, the pandemic took a toll on his clothing business. Proper Cloth, a custom-shirt company, leapt into a hot niche available in the current trend; tailored masks. His company used only high quality threaded fabrics, cotton, and silks for making health safety masks out of fashionable materials. Thus, proper Cloth’s sales rose up against its revenue despite the pandemic’s limitations.
On the other hand, it is tough in the transition from a heavy workforce business into mask-making. David Halbout, a custom furniture maker, had but a small income before the pandemic. His business halted its operations simply because no one was interested in buying furniture in the middle of a global health crisis. With collaborative efforts along with his textile artist wife, Natalie d’Idris, the couple decided to transition their business to face mask business making as seeing the demand for protective gears at its peak. Certainly, for David and Nathalie, survival amidst the pandemic was the most important priority.
Helping Through Donations
The occurrence of the pandemic revealed the communal action collective groups have, a helping hand. These enterprises, regardless of how small or big they might be, shall take action for the society to survive and at the same time, gain profit out of it. Kalle and the rest of the aforementioned owners are among many nonprofits and companies helping to fight the pandemic.
Donations are conducted like relief efforts, money, masks, and such that could benefit the community like JBL, Ergatta, and alike. This is a charity effort done by businesses amid the shortages of masks and the need to use them to protect themselves from the virus.
Flexibility of Businesses
These entrepreneurs not only showed capabilities within their talents but also resiliency and flexibility. Transitioning to an unknown industry such as mask-making made these aforementioned businesses stronger and flexible within fields.
These are demonstrations of how businesses can still thrive with flexibility and resilient capabilities in times of crises.
In a post-pandemic society, most businesses are thinking of reopening and realigning their businesses as per their interests. This will boost the local and national economy as services and products are now available for customers, as well as investors.
Small businesses credit local communities as transactions are close and enough for localities to resort to. Indeed, the pandemic took a toll on different industries in our economy. Huge impacts have struck the global economy as lockdowns were imposed, but we are to adapt to this new normal and move on with our lives. Now that businesses are recovering from the pandemic, we shall continue this practice until it lasts.
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