Top Email Marketing Tools for Businesses to Use in 2021
Marketing channels and trends have gone multiple folds of evolution. A few trends stay for a longer duration, and there are a few trends that just wither away in a fluke. One of the trends that have stayed in for years and surely stay in for decades is sure ‘Emails’.
Both B2C and B2B marketers make use of email, as it forms an important part of content marketing. Approximately 87% of the B2B marketers and 77% of the B2C marketers use emails to engage their audience and nurture them. Emails can even amplify the various other marketing channels, especially different social media platforms such as Instagram, Facebook, Linkedin, etc.
However, even currently, marketers have been facing multiple challenges with email marketing, and one of the most prominent challenges they face is the amount of time they have had to dedicate to it. Hence, thanks to technology, we have got some effective tools that have been acting as saviours for marketers.
Here is a list of the top 5 best email marketing tools for small businesses:
HubSpot is the best-known marketing automation platform. They lately launched a free email marketing tool that can support many of the transactional needs that a small business has.
Hubspot is a multipurpose platform that comes to your aid in many of the tasks, from sending kickback emails from lead offers to send the “thank you” emails after the purchase is complete. It can also be used to promote campaigns that are being run. All this comes under the free version of HubSpot Email Marketing. One of the greatest attractions of the free email tool HubSpot is the ease of use and interface. The tool is equipped with a handy drag-and-drop visual editor, and it also comes furnished with some ready-made templates that can be put to use by you immediately.
Once you build an account on HubSpot, you get access to other HubSpot tools to easily create a centralised contact database, organise the database in various lists, and regulate and track email performance.
Benchmark is an interesting option for businesses looking for email marketing tools that are well designed, reliable, and easy to use.
Benchmark may not be as popular as the other tools, but presently a shift has been seen.
Benchmark does almost everything in a reliable and highly accurate manner, and its services are also kept at a reasonable price. However, Benchmark sets Benchmark apart from the other email marketing tools: Benchmark’s design. The platform is known for the beautiful design of everything from the templates to the interface, and the design is not only good in terms of aesthetic appeal, but it also guarantees a smooth, hassle-free user experience. Many may not consider designing primary criteria, but designs can greatly impact data handling and marketing.
SendPulse promotes itself as a marketing platform that provides a multi-channel platform, but the email marketing tool is its most popular feature. SendPulse comes with a deck load of professionally designed templates of emails that can be easily customised according to the choice using a simple drag-and-drop editor. These customised emails can be automatically sent out at the right time based on the needs of the user, event trigger, or any other criterion.
SendPulse has a subscriber rating feature that provides an excellent way to get to know about your most valuable subscribers. It enables you to analyse the open rates, click rates, and read and unread rates for each subscriber. With the help of this platform, you can even set replaceable text fields that will enable you to personalise your emails by name, gender, age, and job role.
Mailchimp is a leader in the email marketing tools that you have ever come across. Their free plan is inclusive of such features, which facilitate you to use all basic email marketing features such as the creation of an email and scheduling. The greatest feature that makes it one of the best email marketing tools is its smart recommendations feature. This feature helps you to get some valuable audience insights to augment your marketing efforts.
You are designing emails on this platform even easier due to the availability of the Content Manager. Content Manager helps you store your images, files, and other necessary data that can be easily accessed. In addition, Mailchimp is a platform that lets you automate the emails at crucial steps of the buyer journey. This way, you can easily send out various emails from welcome emails, order confirmations, abandoned cart reminders, and many more.
MailerLite offers some sophisticated features that include the landing page builder and pop-up customiser. These tools make MailerLite an outstanding choice among the free email marketing tools in the market. Apart from the basics like the drag-and-drop email builder, the mailderLite also comes with a rich text editor and a built-in photo editor, enabling you to create some stunning and attractive emails.
With the help of MailerLite, you can create responsive landing pages and customise them to match the emails you send. This improves the chances of driving conversions. In addition, split tests can be run on different variations of your email to get to know what works best to drive clicks and conversions. The platform also provides a comprehensive campaign report that can trace important stats like click rate, unsubscribe rate, open rate, and more.
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