Wise Money Transfer Launches in India 

Wise Money Transfer Expands Global Operations After India Launch

The launch of Wise money transfer services in India shows that the UK-based remittance company is looking to expand its operations worldwide. The low-cost international money transfer service entered the Indian market with its Mumbai-based office that started services from the 1st of June, 2021. Wise money transfer has received approval from the Reserve Bank of India (RBI) to commence its services by partnering with a local bank. Therefore, it has partnered with RBL bank, allowing Indians to transfer money under the Liberalised Remittance Scheme (LRS).

Users from India will now be able to send money to 44 countries. This includes the US, the UK, UAE, Singapore, Malaysia, and some countries in the Eurozone. Furthermore, the service is available on various platforms like Android, iOS, and the web. Wise co-founder and CEO Kristo Käärmann says that this is a big step forward for Wise money transfer’s mission in easing global money transfers. Likewise, since Indians are becoming more international than ever, having a cheap and pleasant global money transfer service is crucial.

Company Background and History

Wise, formerly known as TransferWise, was founded by Kristo Käärmann, an Estonian financial consultant and businessman, and Taavet Hinrikus in 2011. Their revolutionary idea came as a result of constant frustration due to higher fees and bad exchange rates adopted by banks.

Wise money transfer has had a fair share of spotlight since its inception in 2011. It was already making headlines as one of the hottest tech startups in various magazines across the UK. In 2012, it was included in the top 100 startups in the UK by Startups.co.uk. Within 2015, it was inside the top 10 of CNBC’s Disruptor 50 list, which means it was constantly building a prosperous future.

Wise money transfer already had about 10 million euros in transactions during its first year of operation. Today, it allows holding and converting money in 54 currencies and sending money to 80 countries throughout the world. Likewise, it has more than 10 million customers throughout the world. Similarly, cross-border transactions exceed over 7 billion US dollars every month.

On 7th July 2021, it went public through a direct listing on the London Stock Exchange. The valuation was at 11 billion US dollars.

The Indian Remittance Market

India is one of the world’s largest players in the remittance market. Its inbound remittance recipient market is about 85 billion US dollars a year, which is the largest in the world. Similarly, the outbound remittance market is about 15 billion US dollars a year, which is still one of the largest. Most of the outbound market is covered by expenses in travel and abroad studies. According to Venkatesh Saha, Head of APAC and Middle East Expansion, Wise money transfer has a great opportunity to bring disruption in this less invested and less explored space.

Although inbound remittance processing is easy and free of hassles, the same is not true for outbound remittances. There was a great frustration that came with the hidden fees charged by banks. The intervention of fintech has brought some sense of transparency in this matter.

Wise Money Transfer Launches in India 

How Wise Money Transfer Works

Traditionally, people who wished to send money abroad could only do it with the help of a bank. Similarly, there were a lot of hidden fees involved in addition to high exchange rates.

Wise money transfer, on the other hand, is easy and comfortable, and more transparent than most other methods. Likewise, it works differently as compared to traditional cross-border transfer methods. First, Wise has its bank accounts in several countries in the world where it holds the local currency. Therefore, when you initiate a cross-border transfer, you pay with your local currency in Wise’s local account. With a small transaction fee and suitable exchange rate, Wise will release the corresponding amount in terms of local currency in the recipient country.

For example, consider that you are sending money from the UK (GBP) to your family in India (INR). First, you pay the required amount in terms of GBP in Wise’s British bank account and enter the recipient’s bank details. Wise will then communicate with its India-based bank account, convert the sum and release money in terms of INR.

Pros and Cons of Wise Money Transfer

As with any other money transfer service,  Wise money transfer also comes with its own sets of pros and cons. First, let us talk about the advantages of using this service. For smaller amounts, Wise trumps over other methods of money transfer with their very low fees. This is because they only use a small transaction fee in addition to a mid-market exchange rate. Similarly, their methods are transparent and you can check them out on the home page of the company website. As they are fully regulated, you need not worry much about the security of the transfer. Furthermore, creating a Wise account is very easy and you can do it online. Moreover, the transfer period is a couple of business days, which is quicker compared to some other methods.

On the other hand, Wise money transfer has some disadvantages too. As of now, it supports only bank transfers or debit and credit cards. Therefore, you cannot use cash and cheque. Similarly, the person on the receiving side should also have a bank account. Furthermore, if you are transferring a huge sum of money, the transaction fee, which is a percentage of the total sum, can be a problem.

Stay Close with the Business World with Top World Business

In this blog, we came across the details of Wise money transfer services in India. We learned what this meant for the people of India and how it has eased the process of sending money abroad. Then, we learned about the background and history of the company and how it has always been in the spotlight as a game-changing, disruptive innovation. Likewise, we understood the basic status of the Indian remittance market and why this is a great opportunity for Wise. Similarly, we understood how cross-border transactions work and how they are easier with Wise.

Top World Business is a one-stop place for all the business news from every corner of the globe. Our aim is to keep you updated on recent and future business trends so you can use them to your advantage. Contact us if you have any further queries.

More Than 100 Countries to Sign 15% Global Corporate Minimum Tax

100+ Countries Ready to Sign the 15% Global Corporate Minimum Tax

The economic advisor of the US, Brian Deese, claimed that the United States is working hard to involve more countries to sign the agreement, and 130 countries have already supported the idea of a minimum tax of at least 15%. This agreement will raise the money needed for investment in clean energy plans.

What Is the 15% Global Corporate Minimum Tax?

In this deal, the countries can tax companies up to 15% of their total foreign earnings if they go untaxed through headquarters in other countries. The deal will prevent the incentive use of accounting schemes companies take to shift their profit to the country with low tax rates where they do little business. The 15% global corporate minimum tax is going to change the way multinationals carry out business.

Will the Deal of 15% Global Corporate Minimum Tax Work Out?

The technical details of the deal are precise; although it will take time, the agreement is expected to take effect by 2023. 130 countries out of 139 agreed to the terms and policies of the taxing for an international company on a platform conducted by the Organization for Economic Cooperation and Development.

The deal is an initiative to address the problem in the globalized digital economy. Many companies have been earning enormous profits online, even in countries where they do not have any headquarters and do not pay any tax. The companies even relocate their profit and get tax benefits that can be prevented from the deal.

Which Countries Are Resisting the Deal?

The countries that refuse to accept the deal are Estonia, Ireland, and Hungary, attracting investment even with low tax rates. Ireland said that they would not agree to a minimum 15% tax rate.

According to Finance Minister Paschal Donohoe, 12.5% tax should be imposed as it is a fair rate. At the same time, Ireland wants to constructively engage in the discussion. Barin Deede reacted to this, saying that the deal is a long process and we had to work hard to reach the goal.

The finance minister of Germany, Olaf Scholz, is optimistic about the deal. He said that the agreement’s implementation should be done as soon as possible, even if some countries are not ready to sign up for the contract. He also said that he is looking forward to collaborating with a group of major 20 countries with the group of seven, i.e., G7, to endorse the plan at the officials meeting in Venice.

OECD said that the issues would be resolved by October, and the deal will be implemented till 2023. However, Kristalina Georgieva, head of the International Monetary Fund, urged the countries resisting the agreement to cooperate as the value is for their good interest.

According to the finance minister of France, it is the most crucial international tax agreement and will benefit all the countries in the world.

More Than 100 Countries to Sign 15% Global Corporate Minimum Tax

Which Countries Are Supporting the Deal, and What Is Their Take on It?

France has already started imposing a digital tax on some US-based companies like Google, Amazon, and Facebook. Former US President Donald Trump did not welcome the tax, and he responded by retaliatory tariffs. However, France loves the deal proposed under the leadership of Biden as it will provide a significant push to a global agreement.US Treasury Secretary Janet Yellen believes that it is a historic agreement and the online giants and tech companies earn a hidden profit. They should also pay tax; just because they do not have their physical presence in the country does not mean they can be spared.

Some countries believe that the USA started the self-defeating competition of the international tax.

The USA lowered the corporate tax, and other counties were also forced to reduce the tax to sustain in the market, resulting in a lack of money for building the essential infrastructure. As enough money was not available, the countries did not have enough funds to fight the deadly pandemic.

According to the former Treasury Department and a tax principal at professional services firm KPMG Manal Corwin, the technical complexity of the deal needs to be sorted out. She also said that it was a way out for the USA to get the commitment from various countries to withdraw their digital taxes.

What Experts Say About the 15% Global Corporate Minimum Tax?

According to some experts, the deal can work if the countries having many MNC headquarters make it clear to the companies that they cannot avoid tax by moving their profit to low tax rate countries because the payoff will be taxed at the home country itself.

The companies with no physical presence need to sign multilateral conventions. The minimum corporate tax can be adopted by each company involved in the deal voluntarily.

Conclusion

After many years of intense competition, the 15% Global Corporate Minimum Tax is one historic package that is coming live. This historic package will make sure that the large companies will pay their share of tax. However, an important thing to note is that this package does not eliminate any tax competition.

At the same time, it also accommodates the multiple interests across these negotiable tables, including developing jurisdictions and small economies. Participations in this negotiation have now set a timeline ambition for all the conclusions of these negotiations to happen. This also includes a deadline of October 2021 to finalise the remaining technical work on these two pillar approaches.

Top World Business is considered to be one of the best solutions when it comes to catering to high-quality content. Keep an eye on everything which is happening around the world, and stay updated throughout. If you liked the article, follow us for more business news.

The Cost of the Suez Canal Blockage on the Global Economy

Suez Canal Blockage And Its Impact On The Global Economy

The Suez canal blockage, caused by the grounding of a 1300 feet container ship, is one of the most highlighted incidents of 2021. On March 23, 2021, Ever Given’s mammoth-sized vessel lay stuck across the narrow section on the canal’s south. For the next six days, hundreds of other container ships laid stuck in a queue leading to a massive loss of hundreds of millions of dollars.

The disruption came in the early morning of March 23, when strong winds battered the ship. The bow of the 220-kiloton ship was stuck in the eastern bank while the stern lay on the western bank. The Suez Canal Authority responded swiftly and worked closely with the experts in marine salvage operations. It took six days of towing and pushing, and dredging, and the ship was finally afloat on March 29.

Why Is the Canal So Important?

The Suez canal blockage has highlighted the importance of this busy channel on a global scale. But why is it so important? Entering into the service for the first time in 1869, this man-made waterway accounts for more than 12% of the global trade at present. Cutting through the African nation of Egypt, it connects Port Said in the Mediterranean Sea to Suez in the Red Sea. This allows for direct shipping between Europe, Asia, and the eastern parts of the United States.

Let us take an example. Consider a ship carrying crude oil from the Middle East to Europe. Without the Suez canal, the ship has to circle Africa’s Cape of Good Hope. The distance is an extra 6000 miles. The additional costs in fuel would be hundreds of thousands of dollars.

In addition to its value for global trade, it also has a long-standing history and relationship with Egypt. Egypt first nationalised the canal in 1956. As a result, attempts of invasions came in from the British, French, and the Israelis, forcing it to shut down from October 1956 to March 1957. Again, during the Arab-Israeli war in 1967, the canal was closed for eight years. Today, it is owned by Egypt’s state-owned body, the Suez Canal Authority. The authority generates more than 5 billion US dollars in revenue for Egypt’s government.

Impacts on the Global Economy

Oil Prices on the Rise

Following the Suez canal blockage, oil prices jumped more than 4% as fears grew that it would take weeks to refloat the blocking ship. Brent crude rose by 3.8% to 64.32 USD a barrel, following a 3.8% loss on the previous day. Likewise, US West Texas Intermediate (WTI) increased by 4.1% to $60.94 a barrel, following a drop of 4.3% the day before.

As of 2020, 1.74 million barrels of crude oil and 1.54 million barrels of refined oil products passed through the canal.

Manufacturing Delays in Europe

The Suez canal blockage will cause manufacturing delays in several industries, and Europe will mostly be on the receiving end. The blockage stuck raw materials and parts coming from Asia. For example, cotton being transported from India will cause manufacturing delays in the clothing industry. Similarly, a delay in petroleum products coming from the Middle East means a delay in the manufacturing of plastics and other materials. The automotive industry will also feel the impact as auto parts coming from China stay stuck in the sea.

Container Shortage

A shortage of shipping containers was already a concern as demands for consumer goods went up during the pandemic due to the Suez Canal blockage. The empty containers that were to be returned to Asia were stuck, worsening the already existing concerns. As of now, we see a shortage of containers for goods being transported from India, China, and Indonesia to the rest of the world.

Congestion in Ports

Due to the Suez canal blockage, hundreds of ships were stuck in the process. When the canal was finally freed after six days, ships started flocking the ports of Europe in record numbers. This means the warehousing, trucking, and terminal operations in these ports will be naturally affected.

The Cost of the Suez Canal Blockage on the Global Economy

Preventing Similar Events in the Future

Maritime shipping is a key part of the foundation that makes the global economy tick. The Suez canal blockage has shed light on our negligence in the maritime shipping industry. Now, we have no other options than to learn from this incident, make necessary improvements, and prevent similar events in the future.

Rethinking the Size of Ships

The Suez canal blockage has brought concerns over the rapid increase in the size of ships carrying containers. Before the turn of the century, the largest ships in operation would carry a cargo of fewer than 8000 TEUs. Ever Given, the blocking ship that came into operation in 2018, carries more than 20,000 TEUs of cargo. This is one of the largest ships that sail the seas and oceans of the world at present. However, it does not end here. We are already talking about 25,000 TEU vessels and they are not very distant.

This dramatic increase in ship sizes is efficient and profitable for shipping companies, but it does bring problems. The mammoth-sized vessels operating today are the upper limit of what can fit in major shipping lanes of the world. If we do not keep track of these sizes, these problems will become more frequent.

Alternative Routes

When the global economy takes a hit due to a single ship, it is time to question the availability of alternative routes that are fairly cost-efficient. And, proposals are starting to pop up again. Israel is proposing the Ben Gurion canal project, which would be fairly as efficient as the Suez. Similarly, Russia is proposing the use of the Northern Sea Route along its Arctic coast.

Widening Narrow Lanes

One of the options to prevent a similar incident like the Suez canal blockage is the widening of narrow lanes. The canal authority is already planning to extend the southern section by 40m to the east. The expansion will take up to two years in case everything works normally.

All the Important Business Updates With Top World Business

In this blog, we came across the Suez canal blockage incident, which was one of the most highlighted events in 2021. First, we inspected the incident itself, looking for the causes to the disaster. Second, we saw the importance of the canal for global trade and economy and how it is more cost-efficient than other options. Then, we looked at the major impacts caused by the blockage in the global economy. Finally, we concluded with the ways to prevent such mishaps in the future.

Top World Business is a one-stop place for all the business news from every corner of the globe. Our aim is to keep you updated on recent and future business trends so you can use them to your advantage. Contact us if you have any further queries.

Should There Be a Minimum Tax Rate for Polluting Aviation Fuels?

Will Having a Minimum Tax Rate for Polluting Aviation Fuels Make Any Difference?

There is indeed a lot happening to our environment. Mankind has been blessed with many natural resources, but we have left no stone unturned in exploiting these resources over time. Actually, we have long reached a stage of not looking back. If we do not take further action at the moment, we would end up going under the drains with nothing left on our side. Verbal communication is surely not effective, and people take it for granted. Hence, we are left with the only option to start thinking outside of the box to avoid such circumstances.

The European Commission is planning to initiate a minimum tax rate for polluting aviation fuels. This will be a step to prevent global climate change, and under this initiative, airlines will be charged for polluting aviation fuel. The goal of the program is to encourage the airlines to use sustainable alternative fuels. This policy is a part of the “fit for 55” legislative package and aims to reduce the EU carbon emission by almost 55%.

Carbon emission causes global warming and harms the environment by the rising sea, melting of ola rise, extreme weather events, and disturbance of the animal’s natural habitat.

Tax Rate for Polluting the Aviation Fuels

The tax for pollution aviation is expected to start at zero in the year 2023. Depending on the environmental impact and fuel energy content, the rate will gradually increase in the upcoming ten years. However, the final tax rate is not mentioned in the draft.

The fuels that cause more pollution will have more taxes. Sustainable fuel, e.g., renewable hydrogen and biofuels, will be exempted from the ten-year tax rate. Some flights will be taxed on a national basis, including pleasure flights, cargo flights, and business aviation.

The tax would also be imposed on a national basis for polluting fuses used for navigation, fishing, or waterborne cargo. The EU Commission has not commented on the draft so far. Implementation of this policy can be a little difficult, and the approval would also not be easy. Any change in the tax rate required approval from the 27 EU countries, which seems a little complicated.

EU countries are majorly responsible to impose the tax rate. Brussel can set the bloc-wide minimum tax rate. Sustainable fuels are not used by most airlines as they are expensive. Currently, less than 1% of the airlines in Europe use sustainable energy. However, things may change as the airline company would be expected to use as much sustainable fuel as possible, increasing the demand and reducing pollution.

Is It Politically Difficult?

Yes, imposing a tax on polluting aviation fuels can be difficult as all 27 EU countries must agree to it. This is true even though the aim of this policy is quite noble, i.e., to reduce carbon emission and to use sustainable fuels. Still, countries can prevent damage to the environment by changing behaviour by incentivising the companies and people and encouraging them to adopt an alternative that emits less carbon to protect the environment.

Taking care of the environment is a social responsibility, and every nation or every country should contribute to it. A positive change is expected through policy mix and the taxation initiative on transport, energy, and resources.

Should There Be a Minimum Tax Rate for Polluting Aviation Fuels?

What Type of Tax is the Tax for Polluting Aviation Fuels?

The tax for polluting aviation fuels is a form of green taxation. Green taxation helps to promote the use of sustainable alternatives and helps to balance the revenue for the EU member states. It also supports and allows EU countries to cut deformed taxes.

EU green taxation will not only help the environment but also will help the EU countries to recover from COVID19.

The EU nations suffered a lot during the pandemic, and there was a substantial economic loss due to the lockdown. This transitional change in behaviour will also need significant societal change. Humans have exploited nature for a very long time, and measures to restore it should be taken. This green taxation policy is perfect and will include a broad range of instruments like standards instruments, investment in the public, and subsidies.

Future Tax Policy

This tax policy for polluting aviation fuels will also help address the problem of the individual nations of the EU state. The greenhouse tax would be most felt by the state emitting more carbon. The policy will also support investments in infrastructures like public transports.

The EU’s flagship Recovery and Resilience Facility has allowed every member state to recover from the COVID 19 pandemic in a green way by collecting environmental taxes. RRF aims to make the countries more resilient, sustainable and restore future challenges through this policy. It also provides an opportunity for the member states for digital transition and that too in a fairway.

Conclusion

Usually, low-income households are majorly affected by pollution. Solving the problem of pollution through innovative taxation and market instruments is very fair to society.

The EU Commission encourages the nations to design a green tax that is appropriate to raise the revenue needed and help remove fossil fuel use. Through this policy, people who do not pay attention to the environment will bear the consequences through taxation.

Top World Business, indeed, is one of the best sources when it comes to reading about any possible genre in depth. In the hustle-bustle life, we are living in, and we do not really get the time to keep up with what is happening around us. However, you can always keep an eye on Top World Business to get more business news insights about what is happening.

Convenience Fee: Breaking Down the Hidden Cost in Food Delivery Apps

The Change in the Food Landscape: Breaking Down the Convenience Fee in Food Delivery Apps

Many restaurants have closed down because of the COVID-19. For the ones still operating, one lifeline available for them is food delivery.

If they choose to keep operating their business, most restaurant owners have no choice but to work with food delivery platforms to survive and make revenue.

But, there’s a catch: most customers remain oblivious of how many of these applications cost and prey on business owners as they charge restaurants for their services in the pretence of the customer convenience fee.

Food Delivery Exposed: The Hidden Cost Through Convenience Fee

Which? conducted a survey that investigated the costs of food from famous food delivery apps. It turns out that these convenient platforms are not one to be considered as the cheapest ways to purchase takeout food. The study compared the meal costs from five restaurants bought directly from the store and ordered from apps like Deliveroo, UberEats, and Just Eat.

Results highlighted that the takeaway cost 23% more on an app than walk-in purchases, with orders from Deliveroo the most expensive (31%), followed by UberEats (25%), while Just Eat orders are at 7%.

App Companies: “Commission Charges Are Fair”

In response, Deliveroo said they encourage restaurants to set the same delivery menu prices with the dine-in price they offer, and the commission charges are translated back into their business. The commission pays for the riders, customer services, and restaurant upgrades.

Meanwhile, Just Eat defends their rates as they align with their value delivery for their partners, which echoed the sentiments from UberEats that they are focused on providing the best food selection available for their customers.

However, this seems otherwise as most people surveyed by Which? complained that as they used delivery apps for food takeout and grocery delivery amidst the pandemic, there were late arrivals of food that sometimes were already cold or missing items on their orders.

Adam French, a “Which?” consumer rights expert, suggested that customers fancy food takeouts. They should be aware that the convenience they get from using delivery apps also comes with a hidden “convenience fee” cost.

Food Delivery: The Pricing Breakdown

As a consumer, understanding the cost of food you eat may be confusing. What does the convenience fee for food delivery look like? To know more about the premium price you are paying, here’s a quick breakdown for you:

You are paying for:

  • The menu item, which is the actual food you want to eat.
  • The Service fee, which is the fee for the company service.
  • The Sales Taxes, which are taxes on your order based on local taxation laws.
  • The Delivery Fee, which is the price you pay for having food delivery.

But, an article from The Wall Street Journal states that there are cases wherein the increased cost of delivery came from the restaurants themselves. These higher prices are said to be necessary measures to cover their restaurant expenses as these food delivery platforms cost them a big chunk of their revenue.

Despite costly prices, what makes food takeout platforms famous among consumers? Take a look below.

Convenience Fee: Breaking Down the Hidden Cost in Food Delivery Apps

Why Consumers Choose Food Delivery Apps

Personalization and Customization

Instead of spending time and craning your neck in front of the menu, technology makes everything easier through one-touch food delivery apps. Most of the apps use AI functions, which suggest specific features perfect for different users, for example, lactose-intolerant individuals.

Diet and Nutrition

Better food options are attractive to consumers than fixed menus confined to a smaller pool of choices from individual restaurants.

These are more helpful to those with particular diets and need nutritional data and search functionality to count calories. Some apps also have in-app integrations with health and fitness-tracking apps and popular diet plans.

Pictures and Reviews

Food delivery apps also incorporate food pictures and customer reviews. Most restaurants also hire professionals for photographs, which helps a lot in attracting potential buyers.

Premium Offerings & Rewards

Similar to choosing Netflix and Spotify subscriptions, users can pay extra for premium food service, which allows them to rush orders and skip the long line outside. Instead of exposure to hazards of the COVID 19 virus, there is a feeling of comfort that the delivery driver brings items to your front door. Another loved feature is the loyalty awards given by these platforms, including discount vouchers or free delivery slips, which tap into the power of loyalty and rewards.

Conclusion: Is Convenience Fee Worth it?

Consumer behaviour shows that they are willing to pay premium fees for their convenience. Thus, the food industry is starting to take advantage of this.

Next time you consider ordering food for takeout, keep in mind that it will be naturally expensive, as you’re paying for someone to bring food to your door.

But if you’re trying to keep an eye on your spending and would like to support local restaurant owners more, before you add to the cart and check out on your favourite delivery app, consider the idea of picking your food up yourself instead.

Liked what you read? Follow us for more business news.

A Sneak Peek on the First Google Retail Store

Scaling Up With Google: A Sneak Peek on the First Google Retail Store

Google has become somewhat of a family member to us, always being there when we need it. Over the years, it has served us with as much information as we need. As time passed, Google expanded to cater to our needs offering products that make life more convenient. Today, after years of progress, we get to see Google reach yet another milestone.

After many years of Google trying their hand at pop-up experiments in different parts of the world, they are finally landing. The first Google retail store opened up in New York City last June 17 at 10 AM in New York’s very own Chelsea neighbourhood. According to Google, their store aims to provide shoppers with an interactive shopping experience of their products and services.

History of Google Pop-up Stores

In May 2021, Google announced that it is going to open its first physical store ever. But before we dive into the present, let us explore the history of Google pop-up stores.

  • 2013 – Google Glass

Unknown to many, the history of the Google retail store starts with the glass. Google aimed to create a floating showroom, moving from city to city. Unfortunately, this idea was cancelled, but plans were made as to how this showroom would look like.

  • 2015 – New York City

By 2015, Google was rumoured to choose the Big Apple as their retail space location, spending up to 6 million dollars to renovate a space for their retail store.

  • 2016 – Modern Google

In around 2016, Google started to take a modernized approach to their retail store and announced that a pop-up was going to open in NYC during their Made by Google event. This pop-up store opened on October 20 and presented their Pixel and Pixel XL, Google Home, and Daydream View.

Following this, pop-up stores continued to open until 2017 in New York and Los Angeles, wherein the latter collaborated with Stranger Things 2.

  • 2018 – New Store

By 2018, people were buzzing with the news that Google was opening a two-story retail store in Chicago. However, it was a mere pop-up with yet more interactive models and design details.

The First-Ever Google Retail Store

The first-ever Google retail store in the Chelsea neighbourhood of New York City presents itself to become yet another giant innovation. You can get all the Google products, services, and support you need. However, compared to other gadget stores, Google’s retail store does not get most of its profit from hardware products. Rather, the company benefits more from digital ads and learning about what the customers need from their physical products.

From this, Google is able to invest in more important devices to give ease of life to their clients. Inside the store, interactive spaces are installed for the clients to try out their products and services. An example is their rooms for viewing the night sight feature of the Pixel phone camera. They also have a hub for checking out their smart screen and using the smart doorbell. Finally, the store also offers Stadia game service and how to game on a phone while watching TV.

A Sneak Peek on the first Google Retail Store

What Does the Google Retail Store Offer?

True to their vision, the Google retail store offers a glimpse into the future of technological advancement. It displays some of Google’s most futuristic offerings. This includes the Google Translate experience where clients can mention sentences and expect translations in over two dozen languages.

Google also offers support for the products and services they provide, even going as far as to offer same-day repair. Subscriptions are also sold here, along with other hardware products. Customers can easily come into the store and buy Pixel phones, Chromebooks, Fitbit watches, and Nest gadgets. Anything you need, Google does its best to provide.

If not for all these offerings, Google also creates a fun space for consumers to try out the Google experience. Through this, Google fosters a close relationship with their consumers. This helps the company to gain more traction for its offerings.

Is This the Future?

Google truly thought this venture of theirs through. In every corner of the store, there are experts ready to provide a helping hand for customers in need of services or recommendations. The store also continues to improve on the overall shopping experience with how-to tutorials and product information sharing.

The future as we know it today heavily banks on virtual gatherings and sharing. This is why Google continues to invest their time and effort in knowing what the people want, so they can provide. From thermostats to fitness watches to phones to laptops, they want to fulfill the technological needs of everyone.

So, it is safe to say that Google looked beyond the short-term for this project of theirs. It has all the potential of becoming one of the biggest tech products and services providers in the physical aspect. With many more years to come, Google can easily win the hearts of the people with their hands-on customer service and top-tier products.

You can follow us for more business news.

Businesses Must Promote Vaccination For Employees

Promoting Vaccination for Employees As an Employer

After the fast development of vaccines in multiple countries, we are finally starting to contain the coronavirus pandemic. In the more developed countries, vaccination campaigns have shown great results. However, underdeveloped and developing countries are still a long way behind in acquiring and vaccinating their citizens. After the deadly second wave in India, vaccine exports have been halted, and dependent countries are in a panic.

The thing with COVID-19 is that it is a global challenge. New variants will keep popping up until everyone is safe. Thus, vaccinating everyone should be the biggest priority in the world right now.

Furthermore, the private sector has a vital role in controlling the pandemic. Unvaccinated workers are more susceptible to contracting and transmitting the virus to others. Since there is more closeness and contact in the workplace, employers have to promote vaccination for employees to keep everyone safe.

How Employers Can Promote Vaccination For Employees

Since the workplace is a meeting point of hundreds of people with different backgrounds and thinking, employers have a part to play in ensuring safety. Not everyone is wholeheartedly open to vaccinating themselves, and there might be several reasons behind this. Most importantly, you should not directly force your employees to vaccinate by ridiculing their beliefs. So, how do you tell your employees to vaccinate themselves if they are adamant about it? We will discuss some of the ways in the following sections.

Monetary Incentives

One of the first things employers can do to promote vaccination for employees is to provide monetary incentives. This is because times are hard as we tread through a recovering economy. Many people will find great relief if they can get some monetary benefits while simultaneously protecting themselves against the virus. Many companies in the United States are providing financial benefits in terms of cash, rewards, and gift cards. For example, Amazon offered up to $80 to its employees working on the front line. Likewise, it is also offering $100 to new hires who have already been vaccinated against COVID-19. Similarly, Target is offering to pay its employees free Lyft rides to and from vaccination sites.

Paid Time Off

Paid time off is a great way to promote vaccination for employees. This is because workers are worried about losing their jobs if vaccination and the recovery that follows it takes too long. For example, in the United States, workers, mostly Black and Hispanic, are positive about vaccinating if they get a paid time off. Therefore, governments are also encouraging private firms with incentives so that they do not lose profit while paying employees during leave. US President Joe Biden signed such a tax credit that would enable businesses with fewer than 500 employees to pay for time off for vaccination. On the positive side, this also shows that businesses care about the safety and well-being of their employees.

On-Site Vaccination Sites

On-site vaccination sites can be a great way to encourage your employees to get vaccinated. If your workers are fearful about getting vaccinated, this will help increase their confidence. Likewise, people who find it hard to get to vaccination sites and wait in lines will also greatly benefit from this program. On the other hand, you as a business can save time and money that could be lost due to larger leave periods.

Communicate With Care and Inspiration

When you are promoting vaccination for employees, make sure you do not go all out forcing everyone. First, you must accept that you will have both types of employees. There will be people who would be itching to get that dose and be safe as soon as possible. However, there will also be some skeptics. Therefore, you must use indirect methods that reward the vaccinated and inspires the unvaccinated. For example, you could hold a session informing about the importance of getting vaccinated. Similarly, you could put myth-busting posters that provide truth and clarity over the rumours of dangerous and fatal side effects.

Businesses Must Promote Vaccination For Employees

Why Employers Should Promote Vaccination For Employees

Health and Safety For All

One of the primary reasons why you should promote vaccination for employees is to maintain good health and safety for everyone. Your employees are your most important asset who ensure the daily working of your organization. If some mishap occurs at the workplace because of your negligence, the consequences can be severely damaging. On the other hand, you cannot force your employees adamant about getting vaccinated as it is not legally required.

Increase in Productivity

Companies that are serious about vaccination for employees will see an increase in productivity in comparison to others. This is because when your employees have a feeling of safety, they will work without any worries. On the other hand, if an unvaccinated employee catches the virus, you might have to shut down the workplace again and again. Similarly, for people with a weak immune system, a workplace with unvaccinated workers can be stressful and dangerous.

Building Public Trust

When businesses promote vaccination for employees, it will build public trust in the importance of vaccination itself. Without solid public trust, we cannot meet the success targets and reach herd immunity. Due to several rumours and myths, we are seeing that governments only cannot build enough trust among people. With the right communication methods on top of attractive incentives, businesses can come forward to fill this void.

Flow with the Business World with Top World Business

In this blog, we discussed why vaccination for employees is crucial if we want to play our part in reducing the ill effects of the pandemic. Likewise, we understood how companies could play a crucial role in building public trust and support the government has been targetting. We also saw why vaccination for employees is a great way to increase and improve productivity in the workplace. Similarly, we talked about the different ways in which employers can promote vaccination.

Top World Business is a one-stop place for all the business news from every corner of the globe. Our aim is to keep you updated on recent and future business trends so you can use them to your advantage. Contact us if you have any further queries.

Cashless Transactions Speeding up After COVID-19

Cashless Transactions Are the New Normal After COVID-19

The trend of cashless transactions has greatly increased since the outbreak of the coronavirus pandemic. Although experts are not that confident about the spread of the virus through cash and paper, people aren’t taking any risk. On top of that, due to lockdown, online shopping and home deliveries have been the only method of buying necessary goods. Cashless transactions are more common in the field of e-commerce.

Numbers Don’t Lie

The digital payments sector is the largest segment in the area of financial technologies or Fintech. According to Statista, the transaction value of worldwide cashless payments is expected to reach up to 6 trillion US dollars in 2021. This will be a 40% growth in just two years. The largest market segment will be digital commerce, which will value up to 4 trillion dollars. Similarly, point of sales  (POS) payments will contribute up to 2.5 trillion dollars in value in 2021.

As of now, China sits on top of the digital payments industry with a transaction value of up to 2.9 trillion dollars followed by the United States. Likewise, Europe is where this technology is growing at the fastest pace.

Younger Generations Leading the Way

The craze of cashless transactions is more observed in the younger generations. There are various reasons why this is true. First, most of them grew up in a time when the Internet and electronic commerce are booming. The second is the popularity of smartphones. Since the younger generation spends most of their time on mobile phones and computers, cashless transactions came as a convenient option. Most importantly, cashless transactions are not only a practice of the people in big cities with a higher quality of living. Developing countries are also major participants in this global shift.

How Cashless Compares to Traditional Methods

So why are cashless transactions dearer among a huge chunk of the global population who will be the largest buying group in the future? In the following paragraphs, we will discuss how cashless is more secure, efficient, and productive in this heavily connected world.

Cash is Risky

One of the primary reasons why cashless edges over traditional cash transactions is security. Carrying physical cash has some risks like getting robbed or losing/ forgetting the money. On the other hand, cashless technology makes sure that your transactions are very secure. Even if you lose your phone somewhere, you may not lose any money because of strict authentication requirements. However, remember that cashless is not flawless. If you are not careful about the storage of your passwords and authentication codes, it will be just as risky.

Ease and Speed of Use

The ease and speed of use of cashless transactions are unrivalled by other traditional methods. With a simple touch of a finger in your phone’s fingerprint sensor, you can pay for a multitude of things. Similarly, you do not have to wait for the printer to print your bills. All the details about the transactions can be obtained as a PDF document.

Monitor Your Spending

One of the benefits of cashless transactions that often sweep under the radar is the ability to monitor your spending. If you use cash, you will not remember where your money is spent the most. Likewise, without proper tracking, you cannot form good spending habits. On the other hand, digital payment applications can help you budget, track, and monitor your spendings. Therefore, you can always set your goals and limits and maintain a good spending and saving habit.

Discounts and Loyalty Points

With a lot of discounts and reward points, cashless transactions are more attractive than dull, traditional payments. This is because governments, merchants, and service providers are encouraging people to go digital as it is more secure and convenient for them.

Cashless Transactions Speeding up After COVID-19

The Covid-19 Push for Cashless

Covid-19 came at a time when cashless was already taking new heights and accelerated its growth further. The following are the major reasons why we saw a drastic increase over the past two years.

The Only Option

As governments put strict restrictions on the movement of people, digital transfer of money was the only option for millions of people. Digital wallets facilitated the transfer of money between friends and families and for those in need. Likewise, buying groceries and other necessities was only possible through online shopping and home deliveries. Since people were adamant about contact with each other, cashless transactions filled the void.

Businesses Promote Cashless

In the wake of the global pandemic, multiple businesses in multiple industries encouraged cashless transactions. In some places, cash was not even accepted. For example, the Metrolinx transit agency put a full stop on cash payments to help the spread of the virus and protect their staff. Likewise, the Louvre Museum in Paris banned cash payments for the same reasons.

Governments Promote Cashless

One of the reasons why cashless transactions will see more adoption in the future is the promotion by governments themselves. The Government of India is promoting digital payments to make them accessible, convenient, and secure for all of its citizens. Likewise, the Malaysian government is providing incentives for its citizens to favour contactless payments. Similarly, Singapore wants to be a leader in a movement that is sure to take pace in the recent future.

Never Miss A Business Update with Top World Business

In this blog, we came across the reasons why cashless transactions are seeing significant growth over the past few years. Likewise, we looked at the numbers across different regions, sectors, and markets in the world. Similarly, we saw how the younger generations who grew up in an Internet age are leading the way to a cashless future. Furthermore, we compared cashless transactions with traditional cash-based transactions and saw how it is more secure, easy, and convenient.

Top World Business is a one-stop place for all the business news from every corner of the globe. Our aim is to keep you updated on recent and future business trends so you can use them to your advantage. Contact us if you have any further queries.

Face Mask Business this COVID-19 Paving Way to Success for Entrepreneurs

Face Mask Business this COVID-19 Paved Way to Success for These Entrepreneurs

The year 2020 is a silent one. Lockdowns imposed, people forced to stay in their houses, and to wear masks to avoid the transmission of the COVID-19 virus. Economies have crippled and turned into recessions as business operations halted. No one knows when this global pandemic will stop and we will continue living our lives in the old normal. But it seems like we are going to live with it, as to what these model entrepreneurs did to their businesses.

More than 200,000 small businesses were closed during the first year of the pandemic in the US alone, while some are still in the process of closing down. However, some ideas have actually flourished. Kalle Simpson, Abby Meadow, David Zisman, and David Halbout, understood that they needed to think differently and look for a good opportunity to stay afloat. They resorted and transitioned into a business that could benefit a lot of people; mask-making.

Donations to Profit

Kalle Simpson’s newly opened Manhattan headquarters of Discover Night selling luxury pillows and pillowcases experienced difficulties during the pandemic. With limited contact and the state-imposed lockdown, the business halted operations and transactions to give way for public health emergence.

Kalle’s business reached borderline, retailers panicked and cancelled orders, but this did not stop her from pursuing success. She transitioned to donating and making masks to suffice the shortage of masks and personal protective gears in the health sector.

As requests for donation grew, Ms Simpson created a sustainable solution for her business by gaining profit by making and selling reusable masks. Furthermore, for every sale, she would donate one. Discover Night gained attention from different sectors, especially the U.S. Postal Services which made her business the official face mask business supplier for USPS.

As for Abby Meadow, she made her way through with her Etsy business which made backpacks and leather pencil cases. She became an instant mask-maker overnight as her Mail Carrier asked if she was making masks. With her Etsy shop and creativity, she put up designs of masks for her face mask business store, Infusion, which sells about hundreds of three-layered masks. Abby sustained Infusion by making people better equipped during the pandemic and shall do so as long as people need it.

Both women sustained their enterprises regardless of how small or new they are. The in-kind donations of masks made their branding stronger. They had a great vision to help and thus, gained a living out of it.

Face Mask Business this COVID-19 Paving Way to Success for Entrepreneurs

Transitioning Businesses into Mask-making

In order to make new fashion trends, we innovate our senses into what is popular and game-changing. In the case of Daniel Zisman, the pandemic took a toll on his clothing business. Proper Cloth, a custom-shirt company, leapt into a hot niche available in the current trend; tailored masks. His company used only high quality threaded fabrics, cotton, and silks for making health safety masks out of fashionable materials. Thus, proper Cloth’s sales rose up against its revenue despite the pandemic’s limitations.

On the other hand, it is tough in the transition from a heavy workforce business into mask-making. David Halbout, a custom furniture maker, had but a small income before the pandemic. His business halted its operations simply because no one was interested in buying furniture in the middle of a global health crisis. With collaborative efforts along with his textile artist wife, Natalie d’Idris, the couple decided to transition their business to face mask business making as seeing the demand for protective gears at its peak. Certainly, for David and Nathalie, survival amidst the pandemic was the most important priority.

Helping Through Donations

The occurrence of the pandemic revealed the communal action collective groups have, a helping hand. These enterprises, regardless of how small or big they might be, shall take action for the society to survive and at the same time, gain profit out of it. Kalle and the rest of the aforementioned owners are among many nonprofits and companies helping to fight the pandemic.

Donations are conducted like relief efforts, money, masks, and such that could benefit the community like JBL, Ergatta, and alike. This is a charity effort done by businesses amid the shortages of masks and the need to use them to protect themselves from the virus.

Flexibility of Businesses

These entrepreneurs not only showed capabilities within their talents but also resiliency and flexibility. Transitioning to an unknown industry such as mask-making made these aforementioned businesses stronger and flexible within fields.

These are demonstrations of how businesses can still thrive with flexibility and resilient capabilities in times of crises.

In a post-pandemic society, most businesses are thinking of reopening and realigning their businesses as per their interests. This will boost the local and national economy as services and products are now available for customers, as well as investors.

Small businesses credit local communities as transactions are close and enough for localities to resort to. Indeed, the pandemic took a toll on different industries in our economy.  Huge impacts have struck the global economy as lockdowns were imposed, but we are to adapt to this new normal and move on with our lives. Now that businesses are recovering from the pandemic, we shall continue this practice until it lasts.

So, did you like our coverage on our face mask business? You can keep on following us for the latest business news and happenings.

Analysing the Tourism Industry During Covid-19

How Badly Hit is the Tourism Industry During COVID-19?

Amongst the many sectors which have been impacted due to the whole COVID-19 pandemic, global tourism is surely one of the most hit ones. Before the tourism industry matches the pre-COVID-19 recovery levels, there will be a cumulative drop between $3 to $8 trillion. The recovery of the tourism industry during COVID-19 and post-it will surely be slow. The countries’ dependency will majorly drive the recovery on both nonaid and domestic travel.

By the end of 2020, international tourism had fallen by almost 80%. The destinations that were relying on international and business events were the ones that were struggling at most. Many regional, coastal, and rural areas were doing much better than the cities, which saw a huge drop in tourism.

Although with the news of the vaccine spreading, there is a new hope received in the tourism sector, and one can expect that things will get back to normal in the tourism sector within a year or two. Although, it will still take a couple of years for the industry to revive back in full swing and start making profits.

Factors Which Affect the Recovery of the Tourism Industry During COVID-19

As stated above, the tourism industry’s recovery will depend on the economy’s strength of reviving back. Still, there are other factors as well, which will impact the recovery of the tourism industry, and managing these factors could act as a turnaround game for the tourism industry:

Attractive Quotient of the Domestic Country

To sustain the overall domestic travel and substitute the international trips, the attractiveness of the domestic country will play a huge role in deciding the revival of the tourism industry during COVID-19 in that particular country.

Transport Materiality

How dependent tourism is on air travel will have a key focus to play. Due to health concerns and safety measures, people are avoiding travel by air. Hence, if a tourist destination can be reached without travelling via air, it is likely to perform better.

Analysing the Tourism Industry During Covid-19

Factors Related to Health and Hygiene

Regardless of a domestic or international country, the health standards will surely play a huge role in influencing the traveller’s decision.

Importance of Business Travel

The urgency of business travel is more pronounced than leisure travelling. Hence, this depends a lot on how the businesses from different sectors will be seen performing.

Sustainability

The impact of the environment will have a huge role in affecting the travellers’ decisions.

Expectations – Slow Recovery of the Tourism Industry

A very optimistic recovery standard would be to combine the rebounding economies and the virus containment. This will see a recovery of almost 85% of the 2019 volumes by the end of 2021. A full recovery can be expected by the end of 2023. However, in terms of a pessimistic outlook, the recovery in 2021 compared to 2019 could be as low as 60%. The recovery rate depends on multiple factors combined.

Domestic Tourism to Recover at a Faster Rate:

Domestic tourism will start coming back to normal next year, and international tourism will take an extra 1-2 years to revive back to 80% of the normal. Although multiple factors drive this, such as:

  • Restrictions of travel should be fewer within the country.
  • There should be more substitutions to non-based air travelling such as trains, bikes, and cars.
  • There should be more business travel.

In addition to this, domestic travel is also expected to recover at a much faster speed than the hotel industry. As a result, people will prefer staying in vacation rentals or at friends’ or families’ places.

Since people have been locked up at their homes for months now due to the first and second wave of COVID-19, they have been craving to step out and get some change. For this reason, travelling will surely begin, but only in the domestic markets. Nevertheless, people will still be apprehensive enough to move and roam around internationally. That fear will surely be there for quite some time now and will be worn off only gradually.

Recovery Speed Depends on the Markets

The recovery impact is likely to vary across different countries. A faster recovery will be supported by the country’s tourism department and overall connectivity, especially land transport. This has to be a total combined effort of the government and various other stakeholders involved. Land connectivity and domestic transport have to go hand-in-hand to provide travellers with different mediums to travel with ease.

Analysing the Tourism Industry During Covid-19

Drawing From the Initial Lessons and Charting Ways Forward for the Tourism Policy

COVID-19 has surely given a huge shock to the tourism industry. As the pandemic continues to evolve slowly, returning to the business just like usual is a little unlikely. Policymakers will need to learn from the past crisis to build a resilient and stronger tourism economy for the future days.

The crisis has acted as a call of action for all the governments at every level to respond in a very coordinated way. The crisis has also highlighted the importance of having an integrated tourism policy for a speedy recovery.

Delivering speedy resources and accessible support throughout is very vulnerable to the tourism industry. To reactivate tourism, countries will have to work together, as the actions taken by each government will have direct and indirect implications for the businesses and travellers across the different countries and will also impact the global tourism industry as a whole.

Conclusion

The overall outlook of the tourism industry does remain uncertain. It will take leaps and bounds of effort and time for the industry to revive, but it surely will take the right measures. There has to be a ‘Unified & Combined’ effort by everyone.

To read more insightful and interesting business news, keep following the space of Top World Business regularly.