How to Look Good At Virtual Meetings?

How to Look Good At Virtual Meetings?

Follow These Tips to Look Good At Virtual Meetings

Due to the whole COVID-19 situation, work from home has become a lifestyle and is no more a choice. Generally, our homes are our comfort zone for each of us, where we surely don’t want to glam up and sit. With our beds around the corner, we feel like being in our comfortable clothes throughout. However, we are left with no choice but to attend virtual attendings with our camera and the whole work-from-home setting.

We surely cannot afford to look sleepy and casual at business meetings, as these are important work calls, in which we have to look presentable. Also, due to the whole remote setup and work, when we video call, the primary focus is on our face; we need to make sure our face is in proper shape. Looking professional during work calls does add up forming a positive impression. It is a psychological fact that when you are confident about how you are looking, it automatically boosts your overall confidence,

Hence, to look good at virtual meetings, you are not required to dress up and get decked up! All you are required to do is, follow these simple steps, which will help you ace through the virtual meetings.

Moisturize Your Face

Generally, we are so tight with our schedules that we hardly get about 5-10 minutes to get ready for the virtual meeting with the whole work from home scenario. If you think it is impossible to look good at virtual meetings with such a short time frame, then you are mistaken. If you are running short of time, all you need to do is apply a moisturizer.

Moisturizing the skin is the basic step and indeed a very useful one. A good quality moisturizer helps the skin grow rapidly and adds the missing radiance and glow. With the help of the moisturizer, the skin beams up to a beautiful natural glow. Moisturizer will also help the skin look hydrated, which gives a touch of freshness to the skin and reflects very well on the virtual meetings.

How to Look Good At Virtual Meetings?

Touch Upon the Lips

Let your lips do all the talking, which is the case in the case of virtual meetings. If you are not into too much makeup or likes to keep it very simple and avoids putting on bold lipstick shades, you can always go for lip balms.

You won’t even realize, but a light lip balm does wonders to your skin, as it helps give natural fluffy effects to the lips. But, on the other hand, it is very unpleasant to watch chapped and dry lips and form a negative impression. Hence, applying a lip balm will take a few seconds, and you will be good to go with it. You can go for coloured lip balms or nude lip balm, any works until it is making your lips look and feel soft.

Define the Eyes

When we are working from home, it is very human to feel sleepy, especially when our beds are next to us and we are in our comfy clothes. However, one cannot afford to look sleepy during business meetings, as it ends up forming a very wrong impression.

A little eye makeup could do wonders in defining the face, and more importantly, it helps make a face look much awake. You can apply a basic eyeliner or a kajal to make your eyes look bigger and beautiful.

Hairdo

How neat your hair looks can make or break your entire look. You do not have to go over the board in styling your hair; that is not required to look good at virtual meetings. However, you will need to look presentable, and for that, you must comb your hair properly and untangle them, as tangled hair looks very shabby.

Avoid making punky hairstyles, as they give a very casual look. Instead, go for neatly tied hair in a pony or a bun. This will make you look neater, calm, and presentable. Also, while the business meeting is going on, you surely do not want to keep fidgeting with your hair. Instead, your least focus should be on your hair, hence tying them properly makes sense.

How to Look Good At Virtual Meetings?

Other Things Which Can Make You Look Good At Virtual Meetings

Apart from the tips mentioned above, which revolved around you putting in some efforts to look presentable, there are other measures also which you can take to  look good at virtual meetings, such as:

Virtual Background

Setting up a decent virtual background is essential. It looks very unpleasant to have a background that looks messy. Online video call apps provide features to reset the background, and there are multiple options to choose from. Never forget to set up a professional virtual background that can help in enhancing the way you look.

Room Lights for Brightening Face

The room’s lighting does play a huge role in making you look presentable and neat at the same time. Ever imagine why the office always had bright white lights? Because it gave a professional, bright and decent look. You cannot keep the lighting of your home office dull, as it will shadow your face and make your face look dull.

Instead, have proper lighting at the place from where you take most of your video calls. The lighting should be light, which could properly show your face and make it look bright.

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Cyclones in the 21st Century: How They Changed

Cyclones in the 21st Century: How They Changed

Finding Out What is Causing Frequent Cyclones in the 21st Century

Natural disasters are very common, indeed, and now and then, we keep hearing about them. Cyclones in the 21st century have been the most prevalent natural disaster. Their emergence is not what is bothering everyone around, but the problem lies in how they have drastically changed from the previous generations.

Tropical cyclones, especially typhoons and hurricanes, are currently at the top of the scale. The reason why cyclones in the 21st century have been going through a huge change is due to the consequences of ‘Global Warming.’ The rise in the temperature is what concerns people. Due to global warming, the intensity, frequency, and length of cyclones have changed drastically.

Global warming has been shifting the patterns in the overall distribution of these tropical cyclones. The extreme conditions of the weather have now become severe in many parts of the world, including the Central Pacific, Arabian Sea, North Atlantic, which also has a lapse with the US and Europe.

Increase in Average Global Temperature

One of the primary things which the climate departments of various countries have been researching is whether the temperature has increased in those regions where cyclones originally formed. Before making any judgment about how and why cyclones in the 21st century are changing, researchers have to study the temperature increase and its intensity right from the bottom of the root. Hence, the regions where the cyclones get formed are just over the ocean during the summer season at 30 degrees of latitude N&S (North and South).

Researchers have claimed that the average global temperature over the last century has substantially increased due to a rapid increase in Northwest Canada and Siberia during the winter season. The places around the Northern Hemisphere which have colder temperatures have started to become less cold.

The sea surface temperature has not increased in the seasons and the regions where the tropical cyclones develop. Although it is hard to precisely come to know how much temperature has increased in those areas and how it compares with the variation.

Cyclones in the 21st Century: How They Changed

Observations of How the Cyclones Are Changing From the Previous Generations

The Rise in the Sea Level

The rise in the sea level has a huge human impact causing higher inundation of coastal levels for the tropical cyclones that have been occurring.

The Rates of Tropical Cyclones Increased

Due to anthropogenic warming and the overall increase in the atmospheric moisture content, there are speculations that the tropical cyclone rates will surely increase. The studies claim that, on average, an increase of 12-15% of the rate of rainfall will be averaged within 100km of the storms for about 2 degrees celsius in an ideal scenario of global warming.

The Intensity of the Tropical Cyclones Increased

On average, by a rate of about 2% for 2 degrees celsius in a scenario of global warming will increase. This change will also be applicable in destructive storms, assuming that there would be no reduction in the size of the storm.

Increased Greenhouse Gas Effect

There has been a huge emphasis on determining how the change in the climate has been increasing and with what frequency it is changing. The hike in the overall global temperature has been attributed to the increase in the immersion of greenhouse gas, which directly affects the cyclones. Since the year 1980, globally, the frequency of cyclones has been constant at 86, but slowly in the 21st century, this frequency is rapidly increasing.

A study in observing the cyclone variation and frequency from 1980 to 2018 claims that volcanic eruptions, greenhouse gas emissions, aerosols, and artificial measures have contributed to the variability that can be seen in the cyclones currently. These factors have shifted the trends of the tropical cyclones which occur in multiple areas.

Human Influence on the Change in Cyclones

Although global warming and greenhouse gases have been a major cause of the change in the trend shift of the cyclones in the 21st century, there are more reasons attached to it.

There has been a strong human influence, which has been a significant cause of the increased cyclones and hurricanes, especially in the Antarctic. The increase in the sea levels is also considered a way of how climate change (caused by humans) has impacted cyclones. The coastal region’s vulnerability to the storm surge of flooding is considerably expected to increase with the rise in sea levels in the future. However, it has been claimed that this kind of vulnerability is likely to depend on multiple factors such as the characteristics of the storm, etc.

The inundation levels of the coastal areas are likely to parallel increase with the rise in the sea levels. Even beyond the 21st century, there are projects that the magnitude of the sea levels will see a rise in the coastlines.

Cyclones in the 21st Century: How They Changed

Future Projections

Scientists across the world have been studying deep into the changing behaviour of cyclones. However, there is a huge link. As per research, there is a chain that is being followed, and that is, due to the increase in human actions, there has been an increase in greenhouse gas emissions, which has led to global warming. Therefore, global warming leads to a rise in temperature, disrupting the temperature at the sea level. Finally, this increases the frequency and the intensity of the cyclones.

As per research, the future projection is that there will be an increase of 5% in the wind speed of the cyclones if the world ends up getting warmer by 2 degrees by 2100. Thus, even the speed of the winds of the cyclones can increase up to 300 km per hour.

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Best Places to Travel In the New Normal this 2021

Best Places to Travel In the New Normal this 2021

Travel In the New Normal in 2021 With This Guide

Since the outbreak of the coronavirus pandemic, our lifestyle has undergone a massive change. After a long year of boredom inside locked chambers, things are finally looking bright for people who thrive in a new and outside environment. As vaccination campaigns are becoming successful in many parts of the world, we are starting to see major milestones in our fight against the disease. However, the second wave in India and its neighbouring countries has become a headache for the global community. If you are a wanderer and want to understand what travel in the new normal will be like, this is a must-read.

It is evident that travel will be completely different from what it was during the last moments of 2019. Airlines and hotels will up their sanitation and hygiene practices which will surely create some difficulties for first-timers. Similarly, many countries have put restrictions on people who have not taken the COVID-19 vaccines. Therefore, if you want your next holiday to be international, make sure you get the jab.

Best Destinations For Post Covid Travel

Now that you have some idea of what travel in the new normal will look like, we will suggest to you some of the iconic destinations.

Singapore

Singapore has always been one of the best destinations for travellers. So, how does it rank on the places to travel after the new normal? Quite high, it seems. Singapore presented one of the most efficient responses against the coronavirus pandemic. Similarly, it is a country that has always put sanitation and cleanliness as a top priority. As of now, Singapore has put in place some strict measures for visitors from outside the country. Likewise, it has stated that it will accept digital passes or vaccine passports from the month of May. According to government officials, the country should be reopened for visitors by the end of 2021.

Even though the country is small in area, it is a majestic world in itself. It is a wonderful blend of cultural and modern, and natural and artificial. It has something to offer for people of all age groups and varied interests. Are you a food freak? You will be overwhelmed by the number of choices. Do you want entertainment? Well, Singapore likes to party till the morning. Are you looking for a family-friendly spot? Amaze yourself with the animal and bird parks that are one of kind in the whole world. Moreover, it is extremely clean and its advanced public transport systems will take you to your destination conveniently.

Here is a guide that can help you if you want to travel to Singapore.

Best Places to Travel In the New Normal this 2021

Canada

If you have a list of destinations to travel to in the new normal, make sure Canada is one of the top priorities. Canada is home to some of the most beautiful natural assets of the world. The mountains, glaciers, lakes, forests, and arctic landscapes are pleasures to anyone’s eyes. Similarly, its national parks and waterfalls are well known throughout the world. However, Canada’s offerings are not limited to natural sites. Its modern cities are built on top of rich history, modern technology, and advanced architecture. The people are extremely friendly and support the harmony of multiple cultures.

So what do you do when to finally go to Canada? There are so many choices that you may have to leave some options out. First, there is the exploration of its beautiful cities and natural landmarks. Second, if you are a fan of outdoor activities, Canada offers hiking, skiing, golfing, snowboarding, kayaking, and many other options. Furthermore, if you are excited about parties, Canada has exquisite nightlife. Likewise, the events and festivals are beautiful and famous all over the world.

As of now, Canada has put restrictions on normal travel for foreign nationals.

Malta

If Europe is your choice to travel in the new normal, Malta is a great destination. The country is looking to bring its tourism industry back on track with an attractive scheme for tourists. When Malta opens its doors on June 1, it has said that that it will pay for tourists to come and visit. For example, if you stay in a three-star or higher rated hotel for at least three nights, you will get a voucher worth more than 50 euros per person. Likewise, it will also offer vouchers worth 100 euros for scuba divers.

Malta, although a small country, is rich in history and architecture. It boasts some of the oldest structures in the world. Likewise, it offers a range of activities like the exploration of its landscapes and scuba diving.

If you are concerned about safety, Malta had one of the lowest cases of Covid 19 in Europe. As of now, Malta has already eased the quarantine requirements for travellers. Travellers from allowed countries will have to present a PCR report taken 3 days before arrival.

Best Places to Travel In the New Normal this 2021

New Zealand

New Zealand is one of those countries that gained a decorated reputation for its handling of the coronavirus pandemic. The New Zealand government, led by one of the finest leaders today, Jacinda Ardern set an example for the world to follow. Due to strict lockdown immediately after the suspicion of a community outbreak, New Zealand only reported 2668 cases with 26 deaths.

So if you are well vaccinated and looking for a destination down under, New Zealand will be a lifetime experience. It is blessed with some of the most gorgeous natural sites in the world. Get closer to nature by exploring its national parks and trekking sites. Otherwise, build a thrilling memory with adventure sports ranging from whitewater rafting to skydiving. Make sure that you return a little wise by learning the local culture and history of this magnificent country. Explore the cities and their shops and markets. Most importantly, live one of the best moments of your life even if it takes some investment.

Keep Up with Travel Trends with Top World Business

In this blog, we came up with the best possible destinations to travel in the new normal. Likewise, we understood the requirements of quarantine and PCR testing for entering those countries. Similarly, we also talked about the major tourist attractions in all these destinations and why you should not miss them.

Top World Business is a one-stop place for all the lifestyle-related news from every corner of the globe. Our aim is to keep you updated on recent and future lifestyle trends so you can make your life more interesting. Contact us if you have any further queries.

Vegan Lifestyle: Benefits and How to Get Started

Vegan Lifestyle: Benefits and How to Get Started

Vegan Lifestyle For Better Human and Planet Health

For most people, a vegan lifestyle means simply avoiding all kinds of animal products, whether it be food, clothing, or any other necessities. However, veganism transcends way beyond lifestyle and food choices. The major objective of this movement is to end all unnecessary suffering for all the creatures that share this lovely planet. For example, the vegan lifestyle also has a strong objection against animal circuses, zoos, and aquariums. It is strongly based on the belief that the act of making financial gain from the segregation of animals and their environment is immoral.

Over the last few decades, the advocacy of animal rights and the vegan lifestyle has been gaining mainstream attention. Through the use of the Internet and social media, words spread quickly throughout the world. Similarly, celebrities are getting aboard this movement bringing in millions of fans to adopt or try this new lifestyle. Furthermore, businesses are closely monitoring a slight shift in consumer eating habits. The meat alternatives industry is expected to maintain steady growth over the next decade.

According to Statista, this industry had a valuation of about 11 billion US dollars in 2019. The forecasts, however, show that this is expected to triple to more than 35 billion US dollars by 2027.

Getting Started is Easy

One of the major hurdles for people wishing to adopt a vegan lifestyle is the difficulty of starting. There is a common misconception that finding good vegan food is difficult and costly. However, that isn’t exactly true, and we have come up with a guide to help you get started on this new journey.

Take it Slow

For some people, it might not be possible to make a 180-degree shift in their lifestyle overnight. During the initial stage of transition, you might feel some difficulties in completely changing your eating habits. Therefore, we advise you to take it slow. If you cannot ditch meat immediately, we advise you to reduce the frequency of consumption. Likewise, you can add vegetables to your food more often than you used to. Furthermore, if you think you will not get enough protein, plant-based protein can be your saviour.

Vegan Lifestyle: Benefits and How to Get Started

Explore Variety of Foods

For people who choose a vegan lifestyle, there is a wide variety of choices compared to meat-eaters. The most important thing is to make sure that you are receiving the right amount of nutrients through a balanced diet. For example, broccoli, raisins, and tofu are good sources of Iron. Similarly, nuts, beans, grains, legumes, tofu, and soymilk are easily available sources of protein.

If you are into bodybuilding and athletics, there are tons of options for plant-based supplements. Vitamin B12 can be a concern for people avoiding all types of animal products. You can consult and nutritionist or a doctor to cover your B12 needs. Fruits and vegetables are great sources of vitamins too. Furthermore, beans and nuts can also provide zinc in adequate amounts.

Focus On Your Mission

After jumping aboard the vegan lifestyle, maintaining consistency is the next step. You must be mindful of why you went vegan in the first place. There might be a number of reasons for your shift in lifestyle. You are bored of the same food every day and want to make a change.

Likewise, you think a plant-based diet is more supportive of your health and fitness goals. Similarly, you might want to contribute to lessening the cruelty and torture upon other sentient beings. Furthermore, you are aware of the effects of animal agriculture on the environment and want to play a part in a sustainable future.

For Your Own and the Planet’s Health

A vegan lifestyle is beneficial for the subject as well as the planet. Some of the health benefits for people adopting this lifestyle are the following:

Rich in Nutrients

Plant-based diets contain relatively greater amounts of certain types of nutrients as compared to meat and animal products. This includes fibres, antioxidants, potassium, magnesium, and vitamins A, B, and C. Most importantly, the amount and richness of nutrients depend on your meal plan and eating habits. If you are still eating fast food, you might not be getting enough benefits from the vegan lifestyle. Non-processed foods, fruits, and vegetables should be your go-to option.

Supports Weight Loss

Obesity is totally avoidable with a healthy lifestyle. One of the greatest benefits of a vegan lifestyle is that it supports your weight loss goals. You can lower your calorie intake while simultaneously meeting nutrition goals. Keep in mind that regular exercise and the timing of meals are also important to obtain your dream body.

Lowers Chances of Diseases

A healthy vegan lifestyle will protect you from many types of diseases. For example, vegans tend to have lower blood sugar levels. Likewise, regular intake of fruits and vegetables along with a proper daily diet can reduce the risk of developing cancers. Furthermore, well-planned vegan diets, if taken consistently, can drastically reduce cholesterol levels and risks of heart diseases.

In addition to human health benefits, your vegan lifestyle will also actively contribute to the planet’s well-being. We will discuss how that happens in the paragraphs below.

Vegan Lifestyle: Benefits and How to Get Started

Significant Reduction in Use of Resources

It is a well-known fact that raising animals for meat takes up a lot of resources. For example, estimates show that the amount of water required to raise 1 pound of beef is 100 times greater than that required to grow a pound of plant food. Similarly, more than 500 million tons of food that humans can consume goes to livestock every year. This will be a growing concern as our population continues to explode. Furthermore, the supply chain associated with meat production and distribution takes up a lot of energy. This includes the production, refrigeration, shipment, and processing of meat products.

Reduction in Pollution and Global Warming

Animal agriculture is one of the greatest contributors to the world’s air pollution. Studies show that about 15% of global air pollution comes from livestock. Animal waste emits harmful gases like ammonia, hydrogen sulfide, and particulate matter. More importantly, since thousands of such animals are put together in industrial farming systems, this concentration of gases can be extremely damaging. Similarly, livestock contributes to up to 40% of global methane emissions. This is an extremely worrying sign as it can lead to irreversible warming of the planet.

Healthy Lifestyle Trends with Top World Business

In this blog, we came up with the reasons why a vegan lifestyle is more than a diet improvement choice. We saw how it transcends morality and ethics and contributes to the freedom of animals from suffering and cruelty. Similarly, we suggested the best measures for beginners who want to make the transition. Lastly, we summed up our discussion with the benefits of a vegan lifestyle to human and planet health.

Top World Business is a one-stop place for all the lifestyle-related news from every corner of the globe. Our aim is to keep you updated on recent and future lifestyle trends so you can make your life more interesting. Contact us if you have any further queries.

 What is Sustainable Investing and is it for You?

What is Sustainable Investing and Is It for You?

Sustainable Investing Explained: The Basics and Is It for You?

Many of those who plan on investing may have heard of sustainable investing before. You may have a vague idea of what it is but are yet to know the specific details of this method. This article will remarkably aid in clearing doubts regarding sustainable investing. Go through the points indicated to verify if this method of investment is for you.

Federal Regulator Proposes a New Investment Rule

Federal regulator brought this rule up months ago, last June. According to this rule, workplace retirement plans will be restricted from investments with ESG considerations. ESG stands for environmental, social, and governance—this rule is popularly known as socially responsible or ESG investing. Moreover, this approach highlights the sustainability of the business practices of companies.

However, many find this proposal unusual. Because of that, the rule gained numerous opponents consisting of the largest investment managers in the world. Giants such as BlackRock, Fidelity, State Street Global Advisors, and Vanguard denounced this proposal. According to them, this new rule will increase the risk for workplace plans offering ESG.

Furthermore, the Investment Company Institute, American Bankers Association, and the U.S. Chamber of Commerce also spoke about this. According to them, the rule may raise costs and limit options for investment—thereby increasing the risk for lawsuits.

The Proposed Rule is Outdated

Based on numerous companies, this rule might have been relevant 20 years ago. In the past, socially responsible investing consisted of a handful of funds. These funds excluded entire industries for religious, political, or social reasons. Additionally, they sometimes sacrificed returns during the process.

As the years went by, socially responsible investing has gradually evolved into sustainable investing. Sustainable investing aims to refrain from making value judgments. Instead, it looks for companies that make a beneficial quantifiable impact and avoids those who pose harmful risks.

 What is Sustainable Investing and is it for You?

Sustainable Investing 101

Sustainable investing is also known as values-based investing, ethical investing, socially responsible investing, and impact investing. Simply put, sustainable investing means investing in a way that is beneficial to society or the environment. This strategy may be as simple as avoiding industries and companies whose products go against your morals and values. Additionally, you may also invest in ways that you think are crucial to achieving specific goals.

History of Sustainable Investing

As mentioned, sustainable investing began as SRI or socially responsible investing. This practice in the country dates back almost a century. Here are examples of known practitioners of SRI.

  • Religious Society of Friends who refused to participate in the 1700s slave trade
  • Investors for the 1960s civil rights
  • Investors against the 1980 apartheid policies

Before, investors were hesitant about the idea of SRI. They had the notion that this practice tends to reduce returns. However, this conspiracy has been disproven through research. For example, average sustainable funds outperformed both traditional peers and indexes in 2020. This data is according to the 2021 Sustainable Funds U.S. Landscape Report of Morningstar.

How Does Sustainable Investing Work?

There are two fundamental types of sustainable investing. The first is socially responsible investing (SRI), which follows an exclusionary method. On the other hand, environmental, social, and governance (ESG) investing is more broad-based. Investors sometimes use these two terms interchangeably, but they have their unique characteristics.

Socially Responsible Investing (SRI)

With socially responsible investing, investors screen stocks or funds based on their criteria. From there, they make their investment decisions. Some abstain from investing in companies that go against their values.

An example of SRI is choosing not to invest in sin stocks. Sin stocks comprise those issued by gambling, alcohol, and tobacco corporations. Moreover, SRI investors might also stay away from companies that manufacture weapons.

Environmental, Social, and Governance Investing

On the other hand, environmental, social, and governance investing takes on a more proactive approach. Investors first evaluate the due diligence factors in companies that they are considering. For example, oil and gas companies may be a responsible investment if they give back to the community. They must also do their part in reducing carbon emissions.

To guide their ESG investment decisions, investors rely on measurable ESG factors. Experts and analysts are responsible for studying this subject matter and laying out potential factors. Here are some examples of them.

  • Environmental factors. Clean technology, use and conservation of water, carbon emissions
  • Social factors. Anti-bias and diversity issues, community development, safety and benefits of employees in the workplace
  • Governance factors. Anti-corruption policies, diversity in the board, political contributions of the corporation

Benefits of Sustainable Investing

Based on its description, sustainable investing is good for society and the environment. Unbeknownst to a lot of investors, sustainable investing also holds great potential for financial profit. Here are the advantages of investing in companies with high ESG ratings based on surveys by MSCI, an American index provider.

What is Sustainable Investing and Is It for You?

A High ESG Rating Means Lower Risk Exposure

Generally, companies with a high ESG rating have uptight methods for risk monitoring. This strictness is a perk for the investor since this significantly reduces risk exposure.

A High Sustainability Rating Means Higher Dividends and Greater Profitability

Based on recurring trends, companies with sustainable strategies tend to be more future-oriented. With that, they attract a talented and robust workforce. This attraction strengthens their innovation culture within the company.

A High ESG Rating Means Better Company Performance

Companies with high long-term ESG ratings exhibit better performance compared to companies with deteriorating ESG ratings.

Final Words

Sustainable investing holds the potential for multiple benefits. If you are firm on your views and principles, this method might be for you. If you want to try sustainable investing, keep these points in mind when screening the companies you want to check out.

You can keep following our website for more lifestyle news.

Tips to Earn More Through the Instagram Algorithm

Jenn Herman Shares Tips to Earn More Through the Instagram Algorithm

Jenn Herman’s Tips to Earn More Through the Instagram Algorithm

Social media marketing newbies may find the term algorithm a bit intimidating. After all, the word itself sounds foreign already! The algorithm for social media sites such as Instagram might be confusing at first—but do not fret!

The fundamental rule for the Instagram algorithm is simple. Primarily, the algorithm prioritizes the most engaging content. To know more about making the best out of the algorithm, read on!

What is the Instagram Algorithm?

In simple words, the Instagram algorithm decides and sets what posts show up on the ‘gram feed. Based on metrics and signals, it pushes the best posts towards the top. Because of that, the most relevant posts become most visible. On the other hand, the less engaging posts are not shown on the feed as much.

The algorithm changes every once in a while. However, its three main ranking factors are:

  • User relationship. If a user interacts with your past content, they will be more exposed to your future posts. Their continuous engagement will help you build a loyal audience.
  • User interest. If a user interacts with accounts and posts similar to yours, they are more likely to see your content.
  • Post relevance. Instagram rates your post based on its relevancy. The relevance score will affect how much your content will show up on the feed.

These metrics may be vague at first glance. However, some social media consultants study the algorithm for a living! The tips of these experts will help businesses use the algorithm to their advantage.

Tips to Earn More Through the Instagram Algorithm

Jenn Herman: Instagram Algorithm Aficionado

Jenn Herman is the woman behind Jenn’s Trends, a Top 10 Social Media Blog awardee in 2014, 2015, and 2016! She is a globally recognized Instagram expert, speaker, and social media consultant.

In her blog, Jenn shares resources and tips for businesses that need to revamp their social media strategies. Jenn has an intensive background in different fields such as marketing, human resources, sales, and administration. With this expertise, Jenn gained a thorough understanding of the algorithm.

Jen Herman’s Instagram Algorithm 101

Jen released an ultimate guide on earning more through the Instagram algorithm. Businesses may apply these tips on their Instagram accounts to help their content perform better on the feed. Let’s get into it!

Include a Specifically Relevant Keyword to Your Instagram Name and Handle

Some businesses make the mistake of cramming business-relevant keywords on their Instagram bios. According to Jen, the Instagram search engine only scans your name and handle keywords! With that, your Instagram name and handle must include a word that is relevant to your niche.

Use the space in your bio to tell a story of what your business does. Moreover, you may also use your bio to convince profile visitors to avail of your services. If you are successful, they might give your account a follow!

Never Post Busy Images

For your post to do well, it must stop users mid-scroll—or at the very least, slow down their scrolling pace. This action counts as a good thing in the algorithm. With this, note that users tend to scroll through busy images in their feed. Since the eyes of users cannot focus on your image post, they will ignore it.

Post images with clear focal points and simple backgrounds instead! Moreover, you may also include a pop of colour that will catch the attention of viewers. A user stopping to look at your post is also a great sign since they are more likely to double-tap your photo and give it a Like!

Post Three to Five Times a Week

Some brands post on Instagram every day—according to Jenn, this is counterproductive. Posting seven days a week makes your Instagram feed oversaturated. In the long run, your posts are bound to compete with themselves. You would not want that to happen!

Jenn says that posting three to five times a week is enough. You should always prioritize the quality of your posts over their quantity. Aim for high-quality content that is relevant to your target audience. Post only when you have something entertaining or valuable for your viewers.

Add Engagement-Encouraging Stickers to Your Instagram Stories

Most brands fail to maximize another Instagram tool to help their algorithm performance: Instagram stories. Instagram stories are only visible for 24 hours, but they hold so much potential for engagement. Jenn recommends adding stickers to Instagram stories to encourage user engagement.

You may include quizzes, questions, and polls in your Instagram stories. The primary purpose is to let your followers interact with you. Their taps will drive your engagement—higher engagement rates mean higher content ranking.

Tips to Earn More Through the Instagram Algorithm

Great News: Facebook Messenger Announces Instagram Support

To further help you with navigating the algorithm, Instagram recently announced great news for brands. In case you missed it, the Messenger API now supports Instagram messaging! This development is a handy tool for businesses to manage their communications with customers.

Now, brands will have a more convenient way to have one-on-one conversations with customers! With this, they can drive more meaningful conversations. Doing so helps them grow their sales and increase the satisfaction rate of their customers.

Final Thoughts

All thanks to Jenn Herman’s tips and Instagram messaging development, you may now level up your Instagram with ease! Keep these hacks in mind to make the most out of your business Instagram account. Remember, the Instagram algorithm is easy—with a few tricks up your sleeve!

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Top Energy-Boosting Foods for Making You Feel More Active

Top Energy-Boosting Foods for Making You Feel More Active

List of the Top Energy-Boosting Foods for Making You Feel More Active

Life for most of us has become hectic today, and we constantly find ourselves doing one thing after the other. During the course of the day, we run out of energy often and feel unable to perform even simple tasks. Living in such competitive times, we cannot afford to feel lethargic and laid back at our workplace.

We don’t want others to outperform us and get the promotions we deserve. The solution for this lies in determining the primary cause for this energy drain.

Most commonly, it is our food, which lacks the essential nutrients needed to maintain our energy levels. But, all is not lost. What you need are some special energy-boosting foods that will lift up your energy levels and maintain them for the entire day. No, we are not referring to instant energy boosters like sugary drinks. To guide you correctly, we have put forth this list of the top energy-boosting foods which are packed with nutrients.

Bananas

These fruits are what you see most sportspeople consume during drinks breaks. You can see tennis players munching on them while on breaks in between those vigorous tennis matches. They are the best pre-workout snacks to keep up your energy levels. Bananas contain potassium, complex carbohydrates, and vitamin B6, all of which are essential for maintaining energy levels. So, take along a couple of bananas when going for a workout or playing a high-energy game. They are the safest foods to eat and are many times better than any deep-fried snack. You can consume bananas in many ways, like in the form of a smoothie or by chopping and adding them to your fruit salad. They are tasty and wholesome and keep you full for long periods.

Dark Chocolate

It is an instant energy and mood lifter. Dark chocolate is healthier than other chocolates like white or brown since it contains a lot of antioxidants. Cocoa, which is present in higher amounts in dark varieties than in other chocolates, bestows many health benefits. It improves blood flow and boosts oxygen supply to your muscles and brain, helping them to function better. Dark chocolate is excellent for improving your mood and makes you happier. The caffeine content in dark chocolate stimulates you and enhances your mental energy. So, keep a bar of dark chocolate always in your possession. Munch on it whenever you need an energy and mood boost. It is more bitter than other chocolates, but you will consider it one of your favourite snacks after experiencing its health benefits.

Top Energy-Boosting Foods for Making You Feel More Active

Water

It may be hard to believe, but dehydration may well be the cause of your low energy levels. Try drinking water the next time you feel low, and you will notice a big difference in energy levels instantly. Keep a bottle with you always, and keep sipping at regular intervals. Most of us do not even know we are dehydrated and keep continuing our activities till we exhaust ourselves completely. Dehydration slows down our body and makes us feel lazy and tired. So, drink water several times a day, even if you are not feeling thirsty, to maintain your energy levels.

Quinoa

This superfood has become very popular in recent years thanks to its nutrient content that includes proteins, carbs, fiber, manganese, folate, and magnesium. Since it has a low glycemic index, Quinoa absorbs its carbs slowly and releases energy in a sustained manner. A breakfast with Quinoa as the main ingredient will provide you with the energy you need during your long working hours.

Apples

They are the best energy-boosting foods to have when you get tired or suffer hunger pangs between meals. Apples are full of a variety of vitamins and minerals, along with fiber and carbohydrates. They have low sugar content and are low on the glycemic index. Hence, apples do not cause the craving for more sugar, which other sugary fruits cause. They provide enough energy throughout the day for your routine tasks at your office and home. They are a healthy and cheaper replacement for junk food like pizzas or burgers that contain only empty calories.

Whenever you suffer an energy crisis, consume any of these energy-boosting foods, and watch how your stamina and mood changes instantly. Not only are these foods easily available, but they are also safe and inexpensive. They are many times better than energy drinks or other junk foods that can cause health issues in the long run.

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Know How Musical Notes Can Influence Your Mood in Seconds

Know How Musical Notes Can Influence Your Mood in Seconds

Did You Know Musical Notes Can Influence Your Mood?

Just ask yourself this question, can you envision a life of yours without music?

99% of the people would say that it is very challenging to live a life without music. Imagine a world where we cannot turn on our favourite music while working out, or we cannot listen to that one ‘Pumped Up Song’, which helps us boost our mood. Isn’t it daunting? This is a fact that music does hit us that too on a very deep level. No matter what type of songs you prefer, music is incredible.

Right from our childhood, we all have been listening to music, and our tastes and preferences keep changing with time. Many times, it largely depends on the mood. There could be a time in our life when we enjoy more of a certain musical tone, but within a few months, we outgrow it. Even though our music tastes keep going through changes with time, what remains constant is our will to listen to music every day without fail.

But many of us have a few questions that we ponder about. Questions such as why are we connected to music so deeply? How musical notes can influence your mood? Since we love music a lot and cannot do a day without it, in this thread, we are going to discuss how music can lift our moods:

Ways How Musical Notes Can Influence Your Mood

Recently, medical research showed that individuals who regularly listened to music are far more happy, cheerful and confident than the individuals who do not listen to music a lot. This difference was noted just in a few weeks of observation. Music does have the power to play with our mood. For instance, are you feeling sad and upset? You can always listen to sad musical notes to feel calm, as it will make you feel that there is somebody to be there for you.

Music Therapy

Across the world, there are multiple music therapy programs that have been designed primarily to achieve some everyday life goals, which individuals have been struggling with, such as:

  • Stress-busting
  • Improving memory
  • Alleviating pain

There have also been researches claiming that music can also help in coping with physical pain. Although this might sound shocking, this is the truth. As per a 2015 review done by Lancet, it was claimed that individuals who listened to music either before or after their surgeries did experience very less anxiety and pain than the individuals who did not listen to music during these circumstances. Interestingly, individuals who heard music during their medical complications did not require any painkillers, as music was their therapy.

Music might sound to be a five-letter word, but it has a very deep meaning attached to it. Music is a safe, non-invasive and cheap intervention that should be available to each individual. Moreover, music is a natural healer, which keeps the mind sane during tough and challenging days. When it comes to the treatment of chronic conditions, music does act as a strong therapy.

Music Helps in Boosting the Mood

Music does add to boosting overall health, but it also acts as a great therapy. Music touches everyone and everything, in some way or the other. Whether an individual is playing instruments or listening to songs, music is a mood booster and forever. Music can be associated and compared to just like your best friend, who is there with you through thick and thin. That friend who has your back through tough times and who is always there to celebrate the good times with you and be there for you.

Know How Musical Notes Can Influence Your Mood in Seconds

Music Helps in Changing Our Perspective

This is another reason how musical notes can influence your mood. There have been experiments which have been carried out, where people look at sad and happy faces. It was the music they had listened to that changed their perception of their outlook. Music has some great powers to change the way we see the world. For instance, if an individual is listening to happy music, an individual would view a far more neutral face as happy and vice versa.

Music also has the power of stirring up old memories and bringing them back. It helps us go in the past and brings back all the happy moments we have shared with our loved ones.

While listening to the music, our body does react in multiple ways such as snapping of fingers, tapping of feet, nodding of the head etc. However, the beat of the song that an individual listens to can influence the heart rate. When a group of people sing together, breathing becomes synchronised during this time and produces powerful emotions. You must be wondering why these things happen? The answer is simple. This connection happens because the musical patterns affect the auditory cortex, an essential part of the neural reward system and the multiple areas related to our emotions and memory.

Feeling Low? Just Press the Play Button

We are humans, and we are allowed to have our low days. Not every day can be a bright day, right? We can have some rainy days, where we feel low or sad. These are the days when we need the courage to get up and keep moving. This is exactly where the musical notes play a huge role. Whenever you feel low, all you have to do is listen to your favourite track. This will help your brain get distracted, but it will help lift your mood and release happy hormones in your body.

Music has the powers to flood the human brain with multiple emotions, which affects how individuals experience the world around them at that very moment.

The above were the reasons how musical notes can influence your mood. To read more on such abstract topics, keep on watching the space of the Top World Business, which is always there to provide exciting lifestyle news for you.

 

5 Self-Help Books in 2021 for Thriving Startups

5 Self-Help Books in 2021 for Thriving Startups

Must-Read Self-Help Books in 2021 to Become a Better Person

For decades, reading has been considered one of the holy grails of the world’s top-notch entrepreneurs who have achieved tremendous success. These entrepreneurs have included reading as a part of their lifestyle. It helps to get inspired, learn new things, and understand the perspective of different successful people. Even the best of entrepreneurs never stop learning because knowledge is unlimited.

For most of his life, Bill Gates has been reading at least one book per week, and in this habit, he isn’t alone. There are plenty of fellow entrepreneurs like him who love reading. Mark Cuban spends almost 3 hours each day reading; Warren Buffett, one of the most learned men, spends 80% of his time reading books. Apart from them, others like Mark Zuckerberg, Oprah Winfrey, etc., are constantly on the lookout for books.

Want to be a part of the book club? To make it easy for you, here we have mentioned a list of the top 5 self-help books in 2021, each of which is a must-read!

Zero to One- Written by Peter Thiel

This book, Zero to One, has been considered one of the best self-help books in 2021. Peter Thiel is the co-founder of PayPal and also one of the initial investors of Facebook. The man who himself has been a part of start-ups that have now become MNCs will indeed have a lot to share. This book contains some very mind-boggling ideas backed by hard justifications, which cannot be ignored. This is the book that will let you challenge your preconceived notions about how your start-up should look or function.

Although this guidebook is primarily aimed at individuals who look forward to building their tech start-up, there are otherwise plenty of clever ideas you can absorb, regardless of your industry. We are sure this book will change your perspective not only towards life but also towards how entrepreneurs think and take decisions.

5 Self-Help Books in 2021 for Thriving Startups

The Lean Start-Up – Written by Eric Ries

The book ‘The Lean Start-Up’ is one of the best sellers on Amazon, and there are plenty of reasons why it has been the hot favourite of the masses. The book does not just state information about how an entrepreneur can operate their start-up, but it also one to function with minimal resources. Most of the start-ups do not have plenty of capital or resources in the initial stages, and this is where the idea of this book was born.

The book has various lessons to share. Some of them include using your capital efficiently, leveraging the creativity of humans on a budget, etc. Due to the great learnings offered by the book, this book has emerged as one of the best business books in the market. With the two major lessons grabbed through this book, an entrepreneur will have their start-up humming seamlessly along with time.

The Start-up Owner’s Manual- Written by Steve Blank

The book includes a well-researched and proven start-up process taught in some leading global universities such as Columbia, Stanford, Berkeley. Fortunately, you don’t have to spend a fortune of money to get these tuitions when you can read this book and get the secret of the start-up process. While many people view the starting of a business as a complicated process, in reality, it is not.

This book lays down every step in detail that an entrepreneur needs to take to start a successful business or run an existing start-up smoothly. The book has over 77 checklists and 100 charts, which gives the readers some effective, actionable steps they can take at the earliest. It focuses on practicality instead of explaining the theoretical concepts, and it is surely a must-read!

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration – Written by Ed Catmull and Amy Wallace

There are many notions about running a start-up. The major one is that when you develop a start-up idea, it should be nothing less than a revolutionary piece of either software or technology. The fact is that this assumption is far from reality. When you dive into Creativity, Inc, written by Ed Catmull and Amy Wallace, it helps you burst all the assumptions and notions, which have no baselines.

The authors share their ideas on how entrepreneurs can make their workspace look inspirational, conventional, and original in the book. It is challenging to maintain a balance between talent and originality. Still, it can very well be achieved if done rightly, and this is what is taught in the book.

5 Self-Help Books in 2021 for Thriving Startups

The Hard Thing About Hard Things – Written by Ben Horowitz

There is no doubt that managing a business and a team is hard. This is the true and simple point made by Ben Horowitz in this book. There is nothing better than learning from others’ experiences. It helps minimise your risks and have a deeper perspective on things.

Ben Horowitz, in this book, shares his own experiences. In the process, he makes some very important points on leadership, the power of honesty, and the need for putting the people who work for us over any product or service. The book stresses developing some very simple habits which can create a huge difference in the overall functioning of the business.

One of these books in the lists will surely help you in some way or the other, to give a boost to your start-up. You can follow Top World Business for more lifestyle news.

How to Stay Protected from COVID-19

How to Stay Protected from COVID-19

Healthy Habits to Follow to Stay Protected from COVID-19

One of the greatest things to do for well-being is to begin each day with a determination to practise healthy habits. They can help avoid or regulate a variety of hygiene-related infections and illnesses, COVID-19 included. Maintaining personal hygiene and keeping your surroundings clean will help you to stay protected from COVID-19. Sanitation and other safe practices are the most effective means of avoiding or reducing the risk of contracting the novel coronavirus.

Here are some healthy practices to inculcate during this dangerous time

Social Distancing

Even if you do go out, practise social distancing to keep yourself safe. Keeping at least six feet distance from others at all times will minimize your chances of getting COVID-19.

Since patients can spread the disease much before they could even realise they’re sick. Thus, it’s vital to be at least six steps away from others at all times, even if you — or they — aren’t showing any symptoms. Social distancing is a must for those at an increased risk of severe sickness from COVID-19.

Maintaining social distancing at home with other family members will help you to build a permanent habit. Due to many sources claiming that the virus is airborne, it is better to maintain open proximity at your residence. An accurate distance will help you to stay protected from COVID-19 at any cost.

Wash Hands Properly

Each time you wash your hands, follow these measures:

  • Put soap on your palms after washing them with fresh, running water.
  • Rub your hands together while using the soap intending to ensure thorough cleanliness.
  • The backs of your palms, between your fingertips, and under your nails should all be slathered with soap.
  • It is mandatory to rub your hands for at least a tenure of 20 seconds.
  • Wash your hands thoroughly under freshwater.
  • Dry your hands with a washcloth or let them dry naturally.

According to the WHO, the whole process must take at least 40 seconds from start to end. Make sure you incorporate this practice into your daily routine so that you and your family members stay protected from COVID-19.

How to Stay Protected from COVID-19

Do Not Touch Your Face, Eyes, or Nose

People cover their faces an average of 23 times per hour! Put your hands apart from your face, eyes, and ears to help avoid pathogens. Viruses that cause infectious diseases like COVID-19 can reach the body by contacting the mucosal membranes on your skin with dirty hands.

We pollute our palms with microbes when we encounter ill patients or dirty objects, so we can threaten ourselves with all of those allergens by touching our body. When we are out in the open, it is better not to contact the open spaces of our body. These areas can become entry canals for various pathogens.

Use a Face Mask

Irrespective of where you are, always wear a face mask. Also, surgical and N95 masks are more effective than cloth or sponge masks. When you’re outside but can’t sustain social distance from people who aren’t in your residence, it’s mandatory to wear a glass shield as well.

It is also essential to wear a mask in the right way. It has to cover your nose and mouth at all times. Furthermore, if you really prefer using a cloth mask, use a surgical mask underneath it.

Stay at Home

You’re the safest at home, so don’t leave unless it’s necessary. If you do step out, the second-best option is to be outside in natural ventilation. Since COVID-19 is spread from one person to another through respiratory secretions when an infected person sneezes, the possibility of disease maximises when you approach enclosed spaces(other than your home).

Consider it “Avoiding the 3 Cs”: Confined spaces with inadequate ventilation, Crowded areas with large numbers of people, and one-to-one conversations in Close proximities.

Don’t Step Out If You Have Symptoms

Stay at home and heal if you’re ill, even if the symptoms are minor. Your symptoms could indicate that you are infectious and could threaten others. Thus, is your responsibility to keep a safe distance from vulnerable patients. Sneezes, coughs and sniffles should be covered with a tissue or stuffed into your elbow. Hands should be washed regularly with soapy water, and regularly handled surfaces and items should be cleaned.

If anybody you meet or somebody in your household is ill, restrict your interaction with them. Set aside some space in your home for the sick person to recuperate and restrict family interactions.

How to Stay Protected from COVID-19

Maintain a Healthy Lifestyle

The coronavirus disease outbreak has kept us at home for the past few weeks, causing quite a stir in our everyday routine. Right now, the most important thing is to look after our health and safeguard ourselves. Thus, following a daily routine that gives you a reason, helps you stay motivated, and keeps you positive will help. And, in this regard, being aware of your dietary habits is critical for maintaining health and boosting your defence. Don’t surrender to purchasing calorie-dense meals. To stay protected from COVID-19, you must eat a balanced diet, exercise daily, drink water, breathe in the fresh air and get the right amount of sleep. So get started right away by developing healthy eating patterns.

Conclusion

As a dangerous virus is eating the world currently, it is better to inculcate healthy habits and practices for your survival. Your safety relies on your hands. You must follow the above-listed measures for protection against COVID-19. Also, you can follow Top World Business website for more lifestyle news, effective COVID measures and much more. You will get a lot of information on how to sustain a productive life during this pandemic.